Despite what we think on this side of the pond, soccer still remains the biggest sport in the world. In advance of the summer season, Nike, Inc. rolls our their new “My Time Is Now” campaign. Highlighting some of the biggest athletes in the world, the interactive video embraces the hunger of elite athletes and...

The alternative LeBron James silhouette known as the Nike Zoom Soldier is making itself known this Spring as version VI has been spotted in several different colorways. Seen here in University Red/Wolf Grey-Black, the model shows promise for its October release. Featuring university red over its upper, the model accents...

Wolf grey and black hyperfuse set the stage for the most recent look at the new Nike Zoom Soldier VI. Relying heavily on photo blue for its “pop”, the alternative LeBron James silhouette is no slacker when it comes to performance. Packing in a phylon midsole with bottom loaded Zoom in the heel and top...

Just a small handful of games went down over the weekend, but what the NBA lacked in number, it overcompensated with heated competition and some new sneaks! The Los Angeles Clippers finally put away the tough Memphis Grizzlies as Chris Paul and his CP3.V led the Clippers to victory. Teammate Nick Young wore the best kicks...

On Saturday, LeBron James was officially announced as the 2011-12 NBA Season MVP, earning an unprecedented third honor in this era and joining quite the impressive unit of fellow multi-MVP winners like Magic Johnson, Michael Jordan, and Wilt Chamberlain. What separates LeBron from that honored group is the LeBron is the only...

LeBron James has come a long way from his first NBA game against the Sacramento Kings in November 2003…or has he? The doubters and critics were out in full force from the moment LeBron was drafted first overall by the Cleveland Cavaliers to his first regular season game as an eighteen-year-old Pro, but it’s not...

LeBron James – nine seasons, 3 MVP awards. But during his acceptance speech that was held on the floor of American Airlines arena, LeBron deflected the honor and praise to his family, his coaches, his teammates, and all the other support that has brought him to this point – a third MVP award in four NBA seasons....

The Nike Basketball Elite series for LeBron James packs all the tech needed to help propel the NBA athlete into the playoffs. Considering how he has played against the New York Knicks, they seem to be doing the trick. For the next release in the high performance line, Jason Petrie is hooking the Miami Heat star up with a...

The First Round of the 2012 NBA Playoffs is nearing its end, with two match-ups waiting for a decisive Game 7 to be determined. Kobe and the Lakers failed to close out their showdown with the Nuggets thanks to Ty Lawson’s career game (balling in the Nike LeBron 9 ‘Cool Grey’). The other LA team is still stuck...

The GS sized crowds needs not to worry about next month drop of the Nike LeBron 9 Elite “Miami Vice”, as UnchartedDrake of Nike Talk has been nice enough to bring us images of the shoe in a GS size. Just like its older brother, the performance new take on the South Beach lifestyle features the same grey, pink,...

As the 10th shoe in the LeBron signature line, sneakerhead have some pretty high expectations for the silhouette.  Nike is fully aware of the implications and it looks like we have a preview of the LeBron 10 logo. While none of this is confirmed, we wanted to give you all a look at it and see what you thought about the new...

The Nike LeBron 9 has been such a major success and it’s actually quite shocking that there are still a few major releases on their way. With this weekend’s Varsity Maize and the early-June ‘Miami Vice’ releases ending the LeBron 9 chapter on a high-note (unless there are more Elites scheduled), some...

 This weekend, the Knicks held on for one more game, the Lakers showed Denver who is boss, and the Celtics took a 3-1 lead over the Hawks. We decided to take a look at the kicks the players were rocking this weekend and share a few that stood out. Starting things off is Mike Bibby on the New York Knicks. As a member of the...

The NBA Playoffs continued over the past weekend, as we got a look a select number of new sneakers as the teams shifted ‘Home’ and ‘Away’. Starting off, Kobe Bryant wore a PE Black/Yellow colorway of the Nike Zoom Kobe VII Elite (not far off from the Gold), as he led the Lakers to a 3-1 lead over the...

Being a basketball wife has tons of perk’s but for the ladies out there who love sneakers the real win is in the access to shoes in excess. Take for instance this special colorway of the Nike Lebron 9 that King James gave to his fiance to commemorate their engagement. The sneaker’s feature a black upper with a pink...

Pretend for a moment that instead of copping pairs of his supremely collectible Nike Basketball signature series, that you are LeBron James.  What kind of kicks would you wear off court to turn heads?  Turns out, it’s an answer to which nearly every sneakerhead will at least aspire this spring, as Bron...

A few days ago we told you guys that the Nike LeBron 9 P.S. Elite “Varsity Maize” was scheduled to release to Nike accounts on May 12th, but today we’re learning that the shoe is making its way to select retailers early. Just to recap, the shoe features a brilliant varsity maize colorway backed by black,...

Releasing tomorrow, May 5, 2012 is the Nike LeBron 9 Low – Vivid Orange / Cherry, which we’ve seen several times already. Dubbed the “Floridians”, the shoe is inspired by the Miami Heat’s throwback jersey. The model features a vivid orange upper with wild cherry accents over the Hyperfuse...

The Nike Lebron 9 P.S. Elite “Varsity Maize” may be scheduled to hit shelves on May 12 but some retailers already have them in stock. As you can see from these images Mr. R Sports in Miami has a few pair already and while we aren’t sure if they are available for sale there yet we are sure that the shoe...

If you missed out on the LeBron 9 Mango, it looks as if now is your chance to grab a pair. Via Twitter, NikeStore announced that they now have the shoe in stock. For the uninformed, the LeBron James shoe features a Metallic Silver/Metallic Silver-Bright Mango colorway. Black and metallic silver prep the Flywire infused upper,...

Last week Nike released the Nike LeBron 9 Elite as part of the Nike Basketball Elite Series. As with most releases, their are often “versions” of a released sneaker that never actually make it to the light of day. With that in mind, we present you with the  Nike LeBron 9 Elite in Olive / Black. A sample of...

LeBron James and the Miami Heat took a commanding 2-0 lead in their First Round Series against the New York Knicks, and their leader did so in style by wearing a PE colorway of the controversial Nike LeBron 9 P.S. Elite. Unlike the released version, which featured a Gold trim and contrast Flywire cables, this PE features a red...

The NBA Playoffs kicked off this weekend with back-to-back days of action-packed NBA action. The first game of has proven to be the pace-maker for these seven-game series, but as teams enter play tonight, fortunes can change. The Playoffs started off on a bit of a down note, as reigning MVP Derrick Rose and rookie phenom Iman...

LeBron James has a pair of Air Forces on the way, why not Maxes too?  Just days before the King James/Black Mamba Pack of Air Force 1s hits retailers this Saturday, we have a look at a Nike Air Max+ 2011 that’s arguably even more custom tailored to LeBron.  The relatively simple white-on-red design evokes...

Earlier today we previewed the Nike LeBron 9 Low “Floridians”, and we’ve just come across new images of the low-top silhouette. Just to recap, the shoe is dubbed the “Floridians,” after the former ABA team. The model features a vivid orange upper with wild cherry accents over the Hyperfuse...

We previewed the Nike LeBron 9 Low – Team Red / Wolf Grey on several occasions, and today we’ve come across a few more images of the LeBron James silhouette.The design features a Hyperfuse upper blended with synthetic and mesh, and relies on team red for a majority of the upper.Challenge red provides a slight...

The Nike LeBron 9 has gone under the paint brush of many customizers this year, but let us not forget about the Nike LeBron 8. Inspired by the master of Kung Fu, Bruce Lee, we LeBron’s previous performance sneaker dressed in yellow and black. Yellow is used on the base of the sneaker, with black used for contrast...

ABA inspired jerseys are all the rage this year and Nike is complementing said jerseys with a new Nike LeBron 9 Low. Dubbed the “Floridians,” after the former ABA team, the model features a vivid orange upper with wild cherry accents over the Hyperfuse construction. Look for LeBron’s Air Max packing...

This week we talk about the Air Jordan 12 Playoffs, the New Nike Twitter RSVP Policy, the Jordan 6/7 Gold Medal Pack as well as a few other thingsWin/Fail/Whatever — What are your thought on the Air Jordan 6 Olympic?Bonus QOTV: What do you think of Nike’s new Twitter RSVP Policy?Twitter @kicksonfire...

We previewed the Nike LeBron 9 Low – Team Red / Challenge Red recently, and today we’re seeing new images of the shoe. The design features a Hyperfuse upper blended with synthetic and mesh, and relies on team red for a majority of the upper.Challenge red provides a slight change as we hit the tongue and liner,...

This pair of Nike LeBron 9 Low is perfect for the upcoming summer months. The shoe features a vivid orange design that definitely catches your eye. Constructed from Nike Hyperfuse, the design is lightweight and durable. Contrasting the look are touches of cherry and white, including the Nike swoosh, tongue signature, inner...

We’ve seen the Nike LeBron 9 P.S. Elite “South Beach” on several occasions, and today we’re learning some more information about the shoe’s availability. Just to recap, the design features a wolf grey upper, which is contrasted with black, white, new green, and pink flash accents, creating that “South...

It was less than 24 hours ago when we previewed images of the Nike LeBron 9 Low “Liverpool”. Today, we bring good news that a release date has been confirmed for May 5th, 2012. With only a few weeks to go before the release, is this LeBron 9 model on your list of must-haves?Nike LeBron 9 Low Vivid Cherry/Red...

Nike continues to inspire with the Air Force 1 with a new LeBron James Nike Air Force 1 High. Featuring a black leather upper, the model rests on top of a white outsole. Red trim is used to highlight the outsole as well as bring a bit of color to the liner. Final details include red branding on the tongue and a black velcro...