The words “What the…” are typically followed by a four-letter expletive, but in tomorrow’s case, that word will be anchored at three as the Nike Air Max ‘What The Max’ gets ready for a retail release at select Nike Sportswear retailers. These have already hit shops in Asia a few weeks back,...

This year’s flagship is a performance-oriented world-beater, the Air Max 1 is celebrating its 25th anniversary and plenty of more obscure classics have come out of the Nike Sportswear vault in recent months, but can any of those lines match the energy behind the Air Max 95 family right now? Not only are new colorways...

Sneaker trends are cyclical and what’s definitely making a steady comeback is the uber-colorful Air Max runner. This Summer season, Nike Sportswear will meet the demand for brightly-colored kicks with the ‘What The Max’ Pack, which features a rainbow of tones in three of its latest and revamped Air Max...

The Nike Air Max 90 is having one of its strongest years ever right now. The sneaker has seen several impressive colorways and if you are of the smaller footed ilk and looking for a fix here is a pair just for you. This time the sneaker gets a midnight navy suede and leather upper with a healthy portion of denim to match....

Back on Valentine’s Day, Sneaker News showed you the first of two tonal, canvas-covered Nike Air Max 90s that’d arrived at European retailers. Those have yet to arrive here in the States, but young sneakerheads will soon have their chance at something similar in the pair pictured above. This Air Max 90 for...

It’s common practice for a sneaker to go by two different names, and so the previously dubbed ‘Olympic’ Pack now has an official Nike-appointed name – the Nike Sportswear Air Max ‘What The Max’ Pack. The ‘What The-’ alludes to a hybrid of sorts like the Nike SB Dunk Low...

After debuting in a variety of OG-leaning, ‘dipped’ and otherwise totally new colorways last summer, the Nike Air Max 90 Hyperfuse went AWOL right around the time CrookedTongues gave out their sick ‘Infrared’ F&Fs. Then about ten days ago, we got our first look at a few new pairs whose colors were...

Late last week, Sneaker News showed you three different Nike Air Max Quickstrikes decked out in the colors of the Olympic Flag, the shared color scheme among these Hyperfuse-uppered lowtops sufficient evidence to conclude they’re part of a larger whole.  This ‘Olympic’ Air Max pack includes the Nike Air Max+...

We’re bordering on an all-out free for all for cross campus collabos these days, with Converse Jordans and Nike Lunar basketball shoes. What’s next? The apparent answer is this Nike SB x Nike Sportswear team up that sees the relatively recent Nike SB Zoom Koston 1 infused with the staple silhouette of the Nike Air...

As sneaker designers have come to show greater respect for tonal depth in recent years, we’ve seen this attention even lavished on ‘non-colors’ like white, grey and black. The last of those is the basis of a combination quite frequently applied to the Nike Air Max 90 in various ways, this new black and...

Following in the footsteps of the most recently previewed Air Max 95 BB is another Hyperfuse-constructed classic Air Max runner from Nike Sportswear also bearing the colors of the IOC’s five-ringed flag.  The Nike Air Max 90 Hyperfuse features the same restrained blending that typifies the AM95BB mentioned above, both...

After dropping a few colorways blocked like the beloved ‘Infrared’ OG for the spring season, Nike Sportswear has shifted its color distribution pattern on the Nike Air Max 90 and released a few rocking this same style. Medium Grey and Varsity Royal come together with white fills on this new Air Max 90 that...

Minty and teal shades have been hugely popular in recent sneaker designs, their popularity owing to the combination of the ‘South Beach’ phenomenon and the fact that they compliment so many colors so well, that they can both appear on a huge variety of sneaker palettes and mix with so many different clothing...

The VT madness has cooled down a bit since its peak point last year, but we’re still seeing models pop up here and there with the vacuum packed looked. This pair that never made is past the sample stage is the latest to show its face, most likely a relic from the first go-round that hit us in 2011. It takes the slightly...

With even more crazy material combos on deck for this hallmark of Air Max design, the patent leather look as shown here is beginning to seem more and more standard by comparison. The all new black/golden sash Nike Air Max 90 gets the patent touches pretty minimally, sweeping up the mudguard and side swoosh and blocked in such...

Dank Customs just applied the ‘Entourage’ Air Force 1 motif to the unlikely Air 180 for the upcoming Sole Search sneaker scavenger hunt, but might his latest application of an instantly recognizable color/texture combo be even more impressive?  The Nike Air Max 90 ‘N2THA0 217′ custom takes its name...

The Nike Air Max 90 got bumped up a few points in the ‘sporty’ category when Nike Sportswear introduced the Nike Air Max 90 Hyperfuse last Fall. It returns once again, but will with a retrograde concept, as it employs suede – a material typically reserved for ‘Lifestyle’ footwear – on the...

Nike hasn’t been shy about using warm weather-friendly materials on its Summer/Fall sneaker releases, and clearly there’s no better season than Summer to break out the seersucker! We’ve seen plenty of seersucker/striped prints on past NSW models like the Air Max 1 and even the Air Trainer 1 in the past, but...

The latest ladies’ Nike Air Max 90 to enter the spotlight on Sneaker News was a fresh take on pink and shrink whose multitonal approach represents a huge leap compared to the way that term was used years ago. And now that we’ve got that base covered, how about another new pair of WMNS Air Max 90s aimed squarely...

The old ‘pink and shrink’ tactic seems to be in effect with this new Nike Air Max 90 for the ladies, but we can’t even be mad given how good the smooth rouges mix in with the white and tan sectioning on the upper. In fact the colorway is so high energy you can almost think of it as an ‘Infrared’...

Among the key reasons the Nike Air Max 90 is still going strong some twenty-two years after its initial release is the utterly massive quantity of colorblocking options it can manifest. Taking nothing away from the distinctive Max Air cushion, the classic ’Infrared’ colorway or any of the subtler details, but...

A few years ago, Nike Sportswear released the ‘Vivid Blue’ colorway of the Air Max 90 at chain retailers – a release that quickly got picked up by Air Max 90 fanatics and demand a pretty penny today. Can’t remember what they look like? Just picture this same Air Max 90 here, but with a ‘Vivid...

We haven’t seen a new Nike Air Max 90 Current hit US retailers since 2010, but unlike the vast majority of Free-infused hybrids from Nike Sportswear to this point in history, it’s enjoying a second go-round.  Perhaps this is thanks in part to the Air Current’s retro release some twenty-plus odd years in the...

Early 2012 has given us more variety in sneakers than ever before. So instead of a time like the early 90s when we remember everything as being bright even while technically basic compared to today, or the middle 90s when big, bulky midsoles and massively growing Air bubbles dominated, the Teens are showing us that the market...

We just got a glimpse at a new Air Classic BW that strays from this season’s dominant blocking pattern to focus solely on a simple black/grey/white trio, and now the same is replicated on its immediate predecessor. Just as the Big Window was once known as the Air Max IV, the Nike Air Max 90 debuted twenty-two years ago...

Not long ago we gave you a nice recap of Sneaker Con Miami, but here’s a closer look at what was on the feet of the thousands of event-goers who came out in droves to check out Sneaker Con for themselves. Tons of great selections like the Galaxy Foamposites, SB Dunks, Air Jordan Customs, and other Nike Basketball gems,...

The Nike SB Koston 1 launched last summer with a couple of Zoom Kobe VI-infused hybrid makeups, and now here’s our first look at a second mashup that goes in an unprecedented new direction.  The Kobe x Koston mashup made sense as something like the modern day answer to that Air Jordan 1 x Nike SB we’re still...

Check out this Monday-night fix of the twenty best and most unique sneaker submissions to Sneaker News Blogs: WDYWT for the week of March 6th through March 12th! We’ve got some real gems in here, like OG Carmine VIs, some Patrick Ewing classics, a group shot of Galaxy Foamposites, and plenty of collaborations by way of...

The colorway possibilities for a shoe like the Nike Air Max 90 are endless. With that said, it’s possible to ‘double up’ once in a while. This new Air Max 90 in Anthracite, Metallic Silver, Black, and White is almost identical to a Euro-exclusive release of Air Max 90 that was actually designed by Dutch...

Before Nike Sportswear went full-on modular and really nailed their hybrid sneaker designs, one of the earliest ways to spice up an old classic was adding a new sole. What started in the mid-’00s with all of the Air Max OGs getting 360′d, ended up toward the end of the decade with a fairly surprising variety of...

Just want to buy a pair of Nike Air Max 90 – Canvas right now? Nike Air Max 90 – Canvas. When the weather gets dry it is Nike’s aim to bring the lightest and most breathable silhouettes to the spotlight. But what we do not know is that the brand can feature even a non-lightweight model by doing several alterations...

The last Air Max 90 for women Nike Sportswear offered was a continuation of the VacTech collection that’d expanded throughout the fall/winter season, and while this latest edition does indeed echo a design theme we first saw on another model, it’s one that’s strictly ladies-only. The Nike WMNS Air Max 90 is...

The last Air Max 90 for women Nike Sportswear offered was a continuation of the VacTech collection that’d expanded throughout the fall/winter season, and while this latest edition does indeed echo a design theme we first saw on another model, it’s one that’s strictly ladies-only. The Nike WMNS Air Max 90 is...

The last Air Max 90 for women Nike Sportswear offered was a continuation of the VacTech collection that’d expanded throughout the fall/winter season, and while this latest edition does indeed echo a design theme we first saw on another model, it’s one that’s strictly ladies-only. The Nike WMNS Air Max 90 is...