Soccer season is ready to descend upon us and adidas is giving you plenty of reason to watch and polay. In their latest ad campaign for the adidas micoach technology, adidas lets us know how “smart” the technology really is. Set to launch at the 2012 AT&T MLS All-Star Game on July 25, check the video for a...

Dropping tomorrow is the ‘Your Story’ Collection – a limited edition capsule celebrating the 2012 London Olympics inspired by the memories of nine hand-selected individuals. Included in this set, brought to us by the supreme tier adidas Consortium label, are the adidas Matchplay by Jim Thompson, ZX 500 by...

adidas Originals continues to expand their reach with new colorways on the adi-Rise Mid. Going with a brighter than usual color palette for this go round, we find the adidas Originals adi-Rise Mid in a Super Cyan. More a street performer than a basketball silhouette, the model feature a white vulcanied outsole and a black...

There is nothing quite like the feeling you get when you show up in a pair of sneakers that hasn’t even released yet. Yeah it has a lot to do with ego…well it all has to do with ego. But I digress… Anyway, a few weeks back, adidas launched the Predator Lethal Zones. The adidas Predator Lethal Zones is...

Their Nizza is adidas Originals’ classic basketball silhouette most likely to be compared to the Nike Blazer, but did you know adi Dassler’s footwear brand actually beat the Swoosh’s first b-ball sneaker to market by nearly four years?  1969′s adidas Originals Basket Profi beat the Blazer out of the...

The adidas Crazy Light 2 is set o make its big  debut on May 24, but you can get in on the fray a little early as the model as already hit miadidas. By now, you should already be aware that the model only weighs 9.5 ounces and is the follow-up to the 9.8 ounce original. Through miadidas, sneaker customizers will be able to...

When RGIII was drafted last month to the Washington Redskins, he was sure to show some pride with his Redskin themed socks. Bearing the ”Go Catch Your Dream” theme along the top, adidas has put the Team Speed Crew Socks into production. Considering that we should all go catch our dreams, you can now grab the socks...

Available now at adidas Originals accounts including SNS is this pair of adidas Originals WMNS Atlanta 11. The runner features a black upper constructed from synthetic suede and mesh, making it durable and breathable. Contrasting the somber look at adding some depth to the design are ultra pink and intense pink...

Available now at adidas Originals accounts including SNS is this pair of adidas Originals WMNS Atlanta 11. The runner features a black upper constructed from synthetic suede and mesh, making it durable and breathable. Contrasting the somber look at adding some depth to the design are ultra pink and intense pink...

Following up on the very Bulls-looking colorway we landed a preview of last week, adidas Basketball seems content to create combos for the new adidas adiZero Crazy Light 2 that line up with the some of the strongest teams in the East. This time around the homage points to Beantown, a longtime hub for Three Stripes fanatics,...

The launch of the lightest performance basketball sneaker is only 10 days away, and adidas is adding a new colorway to the mix. Weighing in at only 9.5 ounces, the adidas Crazy Light 2 will also be popping up in Black/Green. adidas plays to the shoes design with the new colorway, using black for the forefoot, tongue, and...

The adidas Originals Basket Profi has the feel of a classic court shoe because it was developed during the era were technology was much simpler. The simple sneaker was released in 1969 and they are hoping that its nubuck upper will be as big a hit off court today as it was then. The high top kick is set to come in green,...

Just a small handful of games went down over the weekend, but what the NBA lacked in number, it overcompensated with heated competition and some new sneaks! The Los Angeles Clippers finally put away the tough Memphis Grizzlies as Chris Paul and his CP3.V led the Clippers to victory. Teammate Nick Young wore the best kicks...

Available now at adidas Skateboarding accounts is this pair of adidas Skateboarding Skate. The shoe sports a predominantly black upper constructed from suede, while power pink works the classic stripes, as well as the tongue and heel brandings. Outlining all of the power pink areas are touches of metallic gold, which really...

Done up in a Chicago Bulls colorway, adidas is set to release this pair of adidas Light’Em Up Low shortly. The shoe features a sleek and sleight build, all the white sporting a predominantly black color scheme that is contrasted with touches of red and white on the underlay, stripes, inner lining, and sole. Be on the look...

Available now at adidas Originals accounts is this pair of adidas Spezial. The low-top is seen here sporting a light scarlet-colored upper constructed from suede. Contrasting the eye-catching colorway are dark brown suede touches, which are visible on the tongue branding, stripe, and heel tab. Finishing off the look are gold...

Their ZX 700 Boat was among the first deck shoe hybrid sneakers to gain notoriety a few years back and in 2012, adidas has put some serious energy behind boat (-inspired) designs.  From the launch of the skate division’s Janoski-leaning Jonbee to Originals’ Seeley and the new performance-oriented CC Boat Lace,...

The adidas Marathon 88, originally released for running purposes, has become more of a casual shoe. Today we’re getting a look at five different versions of the silhouette. Each features a combination of suede and mesh along the upper, making it both durable and breathable. Finishing off each look is a classic white...

adidas Basketball pushed the lightweight envelope even further with their new Crazy Light 2 clocking in at a mere 9.5oz, and just like the originals, the sequel has a few friends coming along to increase the available variety.  The new adidas Light’Em Up Lo has a name that makes you think of a pick-up streetball game,...

adidas is serious about the new Crazy Light 2, and so are Mike Conley Jr. and Jrue Holiday. With both putting in incredible performances this post season, adidas is asking you to get in on the can help you perform better on the court. Adidas is going to search through your answers, and a few of them will be seen on a massive...

We knew the writing was on the wall, but I think we all kinda hoped that it wouldn’t happen. After talking to representatives at Foot Locker and Finishline, I can confirm that the major retailers are no longer holding midnight releases online or at their brick and mortar locations. As was mentioned in the most recent...

Its predecessor a beneficiary of both more retros and a James Bond x David Beckham hybrid, the adidas Originals Marathon 88 has been nearly forgotten as ZX classics handle the Three Stripes vintage running load.  But new colorways are on tap for the immediate future, which means this sleek, low profile design that might be...

Its predecessor a beneficiary of both more retros and a James Bond x David Beckham hybrid, the adidas Originals Marathon 88 has been nearly forgotten as ZX classics handle the Three Stripes vintage running load.  But new colorways are on tap for the immediate future, which means this sleek, low profile design that might be...

Its predecessor a beneficiary of both more retros and a James Bond x David Beckham hybrid, the adidas Originals Marathon 88 has been nearly forgotten as ZX classics handle the Three Stripes vintage running load.  But new colorways are on tap for the immediate future, which means this sleek, low profile design that might be...

adidas has just dropped this new version of the adidas Originals Superstar II. The shoe’s upper is draped in canvas, and sports a somber maroon colorway. Contrasting the dark look are white accents, which are visible on the tongue branding, heel tab, classic leather stripes, and sole. Check with your local adidas...

adidas Originals has dressed this pair of adidas Originals Decade High in a New York Knicks colorway. The leather and mesh built silhouette is seen here sporting a predominantly vibrant orange colorway that definitely catches your attention. Contrasting the look are blue accents on the tongue branding, ankle and heel, as...

adidas Originals has hooked up the adidas Forum Low using the same material from the adidas Adizero Crazy Light, thus creating the adidas Forum Low Crazylight. The shoe utilizes a single layered mesh upper and sits atop an EVA midsole. Seen here is a version that features a predominantly vibrant light scarlet upper, while...

‘Consortium’ is part of an exclusive set of sneaker lifestyle verbage that sparks an immediate heightening of the senses. Expectations from such an honored label are always high, and the ‘Tabula Rasa’ Collection of late 2011 was a prime example of how the adidas Consortium series can present even the...

Let’s continue our trip around the globe to Berlin, where Solemart made a stop this past weekend. It’s clearly dominated by the adidas three stripes, as tables and displays are rife with classic runners and vintage items that most of you probably can’t even remember, but there’s love for all brands out...

Making its way to adidas Originals accounts now is this pair of adidas Adirise, which is definitely appropriate for summer. The shoe boasts a vibrant bright blue upper constructed from canvas, which sports matching blue canvas, as well as touches of black on the ankle strap. Blue is applied to the sole ribbing, while a...

We saw the adidas Consortium make a comeback last year with the adidas Consortium “Tabula Rasa” collection. Now the brand looks to release the “Your Story” collection that teams an international list of taste makers that includes DJ Muro from Japan, Quote from Berlin, Aloe Blacc from Los Angeles,...

Even with the Chicago Bulls’ playoff chances looking increasingly slim, the show must go on. And while they may have already missed the train on grabbing a chip for this year that doesn’t make the immortal Chicago-styled colorways any less potent. Case in point is this pair of the adidas adiZero Crazy Light 2,...

Although his Diplomat days are pretty much in the books (save for a few reunion shows here and there), rapper Juelz Santana’s outfits still echo a bit of that patriotic flair that was tied up in the Dipset aesthetic from the get go. Here we see him double dipping, going with the Jeremy Scott x adidas Originals JS Wings...

adidas is ramping up to the launch of the adizero Crazy Light 2 with an official announcement of the Scarlet/Black/White colorway. Spotted at the Global Launch back in March alongside the Electricity colorway, the Crazy Light 2 features a mostly scarlet upper with black along the midsole and base. Additional detailing on...